KSWRO celebrated World AIDS Day 2011 with its staff, volunteers and general public. World AIDS Day this year is about â€œGetting to Zero.â€ Zero New HIV Infections. Zero Discrimination and Zero AIDS Related Deaths. The â€œgetting to zeroâ€ campaign will run until 2015. In our address, the Secretary informed that â€œFor December 1st 2011 right up until 2015 itâ€™s envisioned that different regions and groups will each year chose one or all of the Zeros that best address their situation. The decision to go with the millennium development related goal of “Getting to Zero” comes after extensive discussions among people living with HIV, health activists, broader civil society and many others â€“ more than a hundred organizations in all. He said that KSWRO will also ensure that people are encouraged to follow the theme.